BRITISH shoppers will be able to buy clothes from Madonna’s fashion range Material Girl for the first time from September.
German shopping group Otto has snapped up the exclusive European rights to the Material Girl range and plans to make its autumn collection available to shoppers in Britain and the continent through its online fashion stores.
At the moment Material Girl wear is only available in the United States through the department store chain Macy’s.
Material Girl is a fast-fashion range designed by the pop legend and her daughter Lourdes.
The collection of tops, jackets, skirts and jeans, are designed to have a “rock edge” and are aimed at 16- to 24-year-olds. Prices for pieces range from £15 to £100. The likes of Gossip Girl star Taylor Momsen and Kelly Osbourne have previously been used to promote the range in the US.
Georgia May Jagger, the daughter of Rolling Stones frontman Sir Mick Jagger, seen with Madonna and Lourdes, above, is also being used to promote the range internationally.
Oliver Klinck, Otto vice president for ladieswear and menswear, said: “Madonna and her daughter have created a fresh and fashionable collection. We are excited to be offering Material Girl exclusively.”
Sports Direct has signed a deal that will see it manufacture and sell beachwear and accessories under licence from Ocean Pacific, the Californian surf brand.
Source : express.co.uk